HD DVD is Dead: Toshiba Concedes the War to Blu-Ray

Blu-Ray wins. Toshiba officially announced they will discontinue production of new HD DVD hardware.

The killing blow was probably Warner’s well-timed (or poorly-timed, depending on which side of the battle you were cheering for) pre-CES announcement that it was dropping publication of the HD DVD format. A big studio switching formats like that likely motivated the quick one-two of Blockbuster and Netflix officially supporting only Blu-Ray. After all the bad news Toshiba’s concession quickly followed the final Friday announcement by Wal-Mart that they would follow suit.

I’m actually shocked that Toshiba dropped out of the race so gracefully. Their losses may be into the hundreds of millions of dollars, but the move should save consumers a bundle as higher sales should lead Blu-Ray drive and disc prices to fall.

Speaking of falling prices, new and used XBox HD DVD drives accompanied by stacks of games are already littering eBay. Prices are only half what they were last week – and they’ll probably be half that after the holiday on Tuesday.

If you’re now in the market for a Blu-Ray player, the PS3 is future-proofed with support for version 2.0 of the Blu-Ray format. Oh, And, it plays games too.